Smash Hits

''Smash Hits'' was a British music magazine aimed at young adults, originally published by EMAP. It ran from 1978 to 2006, and, after initially appearing monthly, was issued fortnightly during most of that time. The name survived as a brand for a spin-off digital television channel, now named Box Hits, and website. A digital radio station was also available but closed on 5 August 2013.

Overview

''Smash Hits'' featured the lyrics of latest hits and interviews with big names in music. It was initially published monthly, then went fortnightly. The style of the magazine was initially serious, but from the mid-1980s became increasingly irreverent. Its interviewing technique was novel at the time and, rather than looking up to the big names, it often made fun of them, asking strange questions rather than talking about their music.

Created by journalist Nick Logan, the title was launched in 1978 and appeared monthly for its first few issues. He based the idea on a songwords magazine that his sister used to buy, but which was of poor quality. His idea was to launch a glossy-looking magazine which also contained songwords as its mainstay. The publisher was Emap, a small-time company based in Peterborough, and the magazine was originally titled ''Disco Fever'', before they settled on ''Smash Hits''.

''Smash Hits'' launched the career of many journalists, including Radio Times editor Mark Frith. Other well-known writers have included Dave Rimmer, Mark Ellen (who went on to launch '' Q'', ''Mojo'' and ''Word''), Steve Beebee, Chris Heath, Tom Hibbert and Miranda Sawyer. Neil Tennant of the Pet Shop Boys also worked as a writer and assistant editor, and once said that had he not become a pop star, he would likely have pursued his ambition to become editor.

The magazine was also available in continental Europe, especially in Germany, where the issues could be bought at railway stations or airports. The title was licensed for a French version in the 1990s. There were other licensed versions in the magazine's history. In 1984, an Australian version was created and proved just as successful for that new market as the original had back in Britain, whilst in the United States, a version was published during the 1980s under the title ''Star Hits'', drawing articles from the British version.

It was published by Emap, who also use the name for one of their digital television services, and for a digital radio station. The brand also covered the annual ''Smash Hits Poll Winners Party'', an awards ceremony voted for by readers of the magazine.

The magazine's sales peaked during the late 1980s. In the early part of the decade it was regularly selling 500,000 copies per issue, which had risen to over one million by 1989. Sales began to drop during the 1990s and by 1996 it was reported that sales were dropping roughly 100,000 per year. By the time of its demise, it was down to 120,000.

Final years of publishing

In the 1990s, the magazine's circulation slumped and it was overtaken by the BBC
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